How is GoChi™ different from Himalayan Goji® Juice?
GoChi™ was developed as a direct result of FreeLife’s worldwide research efforts, and represents the next generation of Himalayan Goji® Juice. It contains all the goodness of our original juice and much more! GoChi is scientifically demonstrated to deliver results in as little as 14 days; it contains at least 30% more Lycium barbarum polysaccharides (LBP) than Himalayan Goji Juice; it is preservative-free; is certified kosher and halal for our Jewish and Muslim friends respectively; and has been preferred in taste tests to our already delicious Himalayan Goji Juice.
Himalayan Goji Juice is such a success. Why was GoChi created?
Since Himalayan Goji Juice was launched, goji research has exploded. FreeLife® has invested four years worth of accumulated knowledge and experience into the design and formulation of GoChi. Himalayan Goji Juice was a fantastic achievement, and so it remains today. We’ve simply engineered scientific advances into GoChi as part of our commitment to constant and never ending improvement. That is why GoChi is truly the next generation of Himalayan Goji Juice.
How was FreeLife® able to add 30%+ more LBP to GoChi?
We were able to increase the polysaccharides in GoChi due to our improved proprietary manufacturing processes. GoChi also contains 20% fewer calories and one gram less of total natural sugars per ounce than Himalayan Goji Juice.
Why did FreeLife decide to conduct and sponsor clinical studies on GoChi?
Many companies in the nutrition industry promote their products with big claims, but offer little or no scientific support to back them. FreeLife is raising the bar by demonstrating the benefits of GoChi in rigorously controlled human clinical studies worthy of publication in leading medical and scientific journals. This high-level of scientific validation provides people with the assurance that they can count on getting the results that were promised.
Why did FreeLife conduct the initial 14-day GoChi study?
Since 2003, Himalayan Goji Juice Customers have reported dramatic 14-day improvements in energy levels, quality of sleep, feelings of calmness and contentment, reduction of stress, and other key health aspects. To investigate this, a study was designed to attempt to validate our Customers’ reported results by attempting to replicate them under rigorously controlled clinical conditions. Since GoChi is the next generation of Himalayan Goji Juice, we chose to conduct this randomized, double-blind, placebo-controlled, clinical study on our new product.
What do the terms randomized, double-blind, and placebo-controlled mean, and why are those things important for a clinical study?
A clinical study is only as valuable as the safeguards that are designed into it to ensure fairness and honesty. FreeLife has chosen to follow the “gold standard” of clinical design by conducting studies that are randomized, double-blind, and placebo-controlled. Randomized means that subjects in our studies were assigned to one of two groups based on “luck of the draw,” which assures an even distribution of health status in each group. Placebo-controlled means that, in each study, one group got GoChi and the other group received a placebo. This is a drink that is designed to look, smell, and taste like GoChi, but without any LBP – the active ingredient in GoChi. Double-blind means that neither the participants nor the scientists are aware of which group is drinking GoChi and which group is drinking the placebo. This eliminates any bias on the part of the scientists and also rules out any psychologically-caused effects on the part of the participants.
What were the results and significance of the 14-day GoChi study?
The results were quite dramatic! Nearly 90 percent of the GoChi drinkers in the study experienced multiple improvements in their health and well-being. The study clearly indicated that daily consumption of GoChi can cause immediate and significant improvement in 13 key health aspects, including increased energy, less fatigue, increased focus and mental acuity, improved athletic performance, reduced stress, increased feelings of calmness and contentment, feeling happier, healthier and more regular, better quality of sleep, and easier ability to awaken in the morning. In contrast to the GoChi group, the placebo group showed statistically significant improvement in only 1 of the 13 categories (happiness).
Additionally, all findings were found to be statistically significant, meaning that the researchers were 90 to 99% confident that the great results experienced in the GoChi group in each of the 13 categories were a direct result of drinking GoChi. To the contrary, any small changes experienced by the placebo group were declared to be a result of mere chance.
Additionally, all findings were found to be statistically significant, meaning that the researchers were 90 to 99% confident that the great results experienced in the GoChi group in each of the 13 categories were a direct result of drinking GoChi. To the contrary, any small changes experienced by the placebo group were declared to be a result of mere chance.
Do independent scientists agree with the findings of FreeLife’s 14-day GoChi study?
Yes. This groundbreaking study was accepted for publication by The Journal of Alternative and Complementary Medicine (JACM), a leading medical journal. As a peer-reviewed publication, JACM requires that studies will not be accepted unless they are approved by an independent panel of expert reviewers. These strict judges ruled that our study design was sound, our methods were consistent with good clinical practice, our data and calculations were accurate, and our findings were valid. To our knowledge, publication of the GoChi study in a peer-reviewed journal represents a first for any juice product in the Direct Sales industry.
Why did FreeLife conduct the 30-day GoChi antioxidant study?
Many juice products talk about their high antioxidant scores based on a chemical reaction test known as ORAC (Oxygen Radical Absorbance Capacity), but that only measures antioxidant potential in a test tube. It can’t determine if an antioxidant will actually work in your body, which is a far more important thing to know. Sadly, many high-ORAC fruit antioxidants are poorly absorbed from the digestive tract, or not at all. That was the conclusion of a landmark 2004 study reported in the American Journal of Clinical Nutrition (Am J Clin Nutr 2004; 79: 727-47).
What your body really needs is more of its own powerful antioxidant enzymes, superoxide dismutase (SOD) and glutathione peroxidase. These antioxidants circulate in the blood to protect every cell against harmful free-radicals, but our production of these essential enzymes diminishes with age, or if we’re under stress. We were aware of research that suggested that goji could increase both SOD and glutathione peroxidase, so we decided to put the theory to the test by sponsoring a randomized, double-blind, and placebo-controlled study at one of Asia’s most prestigious medical centers.
What your body really needs is more of its own powerful antioxidant enzymes, superoxide dismutase (SOD) and glutathione peroxidase. These antioxidants circulate in the blood to protect every cell against harmful free-radicals, but our production of these essential enzymes diminishes with age, or if we’re under stress. We were aware of research that suggested that goji could increase both SOD and glutathione peroxidase, so we decided to put the theory to the test by sponsoring a randomized, double-blind, and placebo-controlled study at one of Asia’s most prestigious medical centers.
What were the results and significance of the 30-day GoChi antioxidant study?
After tracking 50 healthy adults for 30 days, we found that the GoChi group had improved their antioxidant status, with highly significant increases of both important blood antioxidants, SOD and glutathione peroxidase. An increase of these two enzymes has other benefits: SOD is essential for maintaining the body’s healthy defenses against inflammation, and glutathione peroxidase is important in many of the body’s detoxification reactions.
The increase in antioxidant power seen in the GoChi group was also accompanied by a significant reduction of MDA, a particularly toxic and dangerous free radical. And so, the GoChi group had their antioxidant activity increased in two ways, and free radical damage was reduced. Unfortunately for the placebo group, they just didn’t receive any meaningful benefit in any of these areas.
The increase in antioxidant power seen in the GoChi group was also accompanied by a significant reduction of MDA, a particularly toxic and dangerous free radical. And so, the GoChi group had their antioxidant activity increased in two ways, and free radical damage was reduced. Unfortunately for the placebo group, they just didn’t receive any meaningful benefit in any of these areas.
Why did FreeLife conduct the 30-day GoChi immune study?
The ancient healers of Asia observed that people who took goji every day were significantly healthier and more resilient than those who didn’t use it. Today, scientists believe that this is because of goji’s unique effects on the immune system, and that’s been shown in a number of studies. But those studies were done mainly in the laboratory, not in people. We wanted to see if 4,000 years of tradition could be scientifically validated in a human clinical trial, which was conducted at a renowned medical institute in Asia.
What were the results and significance of the 30-day GoChi immune study?
Our human study followed 60 healthy adult volunteers for 30 days. At the end of the study, those who had been given GoChi had their immune defenses enhanced in three important ways, as confirmed by significant increases in three key markers of immune health:
Click here to review a graph of the results of all three GoChi clinical studies.
- Lymphocytes – white blood cells necessary for immune defenses against bacteria, viruses and toxins. Lymphocytes also have a large role in commanding and directing many functions of our highly complex immune systems. The GoChi group experienced a 27% increase over starting point values of these important immune cells. No significant improvements were seen in the placebo group.
- Interleukin-2 (IL-2) – an essential cell messenger protein, which sounds the danger alarm when the body is under attack. IL-2 recruits stem cells so that they can be turned into T-cells, which are specifically targeted to neutralize and destroy threats to the body. IL-2 levels were increased 58% over starting point in the GoChi group, with no meaningful improvement in the placebo group.
- Immunoglobulin G (IgG) – a powerful antibody, which can identify bacteria, viruses, molds, yeasts and allergens, and then mark them for destruction by other divisions of the immune system. Compared to starting point values, IgG antibody activity increased 19% in the GoChi group, with no significant change in the placebo group.
Click here to review a graph of the results of all three GoChi clinical studies.
Should I change my monthly advantage order from Himalayan Goji Juice to GoChi?
If you want the most scientifically advanced goji product on that market that contains at least 30% more LBP than Himalayan Goji Juice, is preservative free, and tastes great, then you should switch your order. GoChi is also certified kosher and halal.
Why does GoChi cost more than Himalayan Goji Juice?
GoChi is more costly to produce than our original Himalayan Goji Juice.
Will I get the same results with GoChi as I did with Himalayan Goji Juice?
Actually, you should receive even better results with GoChi than with Himalayan Goji Juice because GoChi is more potent – it contains at least 30% more LBP (the active ingredient) than Himalayan Goji Juice.
When can I expect to see results with GoChi?
In recent randomized, double-blind, placebo-controlled, clinical trials, the use of just 4 ounces daily of GoChi resulted in significant health and wellness benefits in 13 important categories in 14 days, and a positive impact on immune function and antioxidant power in 30 days. This has been termed “The GoChi Effect™.” Although your results may vary, the findings of this study are consistent with the results that we hear from our Customers all over the world. For optimal results, we recommend trying GoChi for at least 90 days.
Why is the recommended daily amount of GoChi 4 ounces?
FreeLife Customers reported great results with a higher daily serving of Himalayan Goji Juice, and that is why we designed and conducted our recent studies based on 4 ounces per day. The results speak for themselves: 13 benefits in just 14 days, and an impressive 19 benefits in just 30 days. Our Customers were right!
What is “The GoChi Effect™”?
The GoChi Effect is the term that represents the 19 health benefits experienced by the participants in FreeLife’s randomized, double-blind, placebo-controlled, clinical studies on GoChi. For more information on The GoChi Effect, please click on the “Science” link in the navigation bar at the top of this page.
Where can I get more information on the scientific studies conducted on GoChi?
For more information, please click on the “19 Reasons” link at the top of this page.
Is GoChi kosher?
Yes, and it is classified as pareve, meaning that it contains neither meat nor dairy. The kosher symbol on every bottle of GoChi guarantees that it is certified to conform to strict Jewish dietary laws for purity and quality. GoChi is certified kosher by Shatz Kosher Services (SKS), which is one of world’s leading authorities for kosher products originating in Asia.
What is halal?
Halal is an Arabic term that means that food is permissible under Islamic law. A halal symbol on a product guarantees that it does not contain any ingredients that are prohibited or are suspect in any way based on those parameters. GoChi carries the “Crescent M” symbol of IFANCA, a globally-respected certification authority.
Does GoChi contain preservatives?
GoChi is preservative-free.
Is GoChi gluten-free?
Yes. GoChi is gluten-free.
What is the “natural flavor” in GoChi?
It is a natural flavor essence derived from goji berries. The flavor contains no sugar, MSG, or any artificial ingredients.
Where is GoChi available for purchase?
Currently, GoChi is available for purchase in the United States, Puerto Rico, Canada, Singapore, Barbados, Australia, New Zealand, Mexico, St. Martin, Germany, and Austria. Additional countries will follow as the proper governmental approvals are received.
The products have a similar look and taste, but in blind taste tests, GoChi has been preferred over our already delicious Himalayan Goji Juice. The fresher taste and aroma of GoChi are a result of advances in our manufacturing process.
Can we still make the same health statements for GoChi that we make for Himalayan Goji Juice?
In the United States and Puerto Rico, we can continue to make the same FDA-allowed structure/function claims that we use for Himalayan Goji Juice. And now, we can also talk about the 19 findings of our groundbreaking studies in those two locations: more energy, less fatigue, increased focus and mental acuity, improved athletic performance, reduced stress, increased feelings of calmness and contentment, feeling happier, healthier and more regular, better quality of sleep, easier ability to awaken in the morning, and significant improvement in antioxidant power and immune defenses. Each country differs in regards to allowable claims, so we will be providing guidelines of approved statements for each market as they are available.
Why is the juice called GoChi?
GoChi was named for the “go” in goji and chi, the ancient Chinese term for “vital life force.”
With the emergence of GoChi, are you phasing out Himalayan Goji Juice?
No. We intend to provide Himalayan Goji Juice for as long as our Customers continue enjoying this excellent product.
Did FreeLife use employees for the antioxidant and immune studies?
No. Our goal is to conduct GoChi research around the world, and therefore, we sponsored these studies at a prestigious medical institute in Asia that is not affiliated with FreeLife. None of the participants of these studies had ever tried Himalayan Goji Juice or GoChi, and they were not even familiar with FreeLife.
Will FreeLife be doing additional GoChi studies?
We’re committed to research, product development and process improvement. These three studies are just the beginning. We’re going to be around for a long, long time and we will never relinquish our leadership position as the number one goji company in the world.
How did you get the polysaccharides out of the placebo for the studies?
The placebo was a professionally flavored and colored drink that matched the look, aroma, and taste of GoChi, but contained no goji juice or LBP.
Why a preservative-free product?
Even though the natural-source preservatives in Himalayan Goji Juice have an outstanding safety and efficacy profile, there are some countries in which preservative use is either severely restricted or is prohibited altogether. The world is waiting for GoChi, and we are not going to let some preservatives stand in the way.
Since there is grape juice in GoChi, can dogs drink it?
There have been reports in the veterinary literature of adverse events in dogs following ingestion of grapes and raisins. A small amount of red and white grape juice is added to enhance the flavor of GoChi, and we have estimated that a 10-pound dog would have to drink nearly a full bottle of GoChi (30 oz.) per day to reach the minimum reported safety threshold for grape exposure. However, it would be best to consult with a veterinarian prior to allowing your pet to try GoChi, as animals may react differently depending on their size and nutritional needs.
Can the results of the tests that were conducted on GoChi be applied to other goji juices on the market?
The randomized, double-blind, placebo-controlled, clinical trials were conducted on GoChi. As such, those results apply to GoChi only and not to any other goji juices, dried berries, or any other product on the market today. To our knowledge, no other goji product can even begin to approach the high potency of full-spectrum LBP found in GoChi, and that is why our studies have shown such spectacular results in such a short time.
Do we still have the Spectral Signature®?
Yes. The Spectral Signature is the proprietary electromagnetic fingerprint that identifies our berries and our finished product. As no two substances can share the same fingerprint, GoChi and Himalayan Goji Juice each have their own unique Spectral Signature graph. The Spectral Signature that is featured on our labels and in our literature is an artistic representation. The actual fingerprints are kept under lock and key.
Are GoChi and Himalayan Goji Juice classified as “raw” foods?
Within the raw food community, there appears to be much debate as to the definitions of “raw” and “cooked.” However, every step of our proprietary Spectral Signature LBP Process™ is focused on one thing – maintaining the potency and balance of goji’s key nutrients, the polysaccharides. Pre- and post-sterilization testing has shown that our aseptic process never damages the delicate bioactive LBP in our juices.
Are GoChi and Himalayan Goji Juice classified as “live” foods?
Our juices are founded on the principles of Traditional Chinese Medicine (TCM), which places a special emphasis on the vital life force, or chi. The chi in our juices is found in its bioactive LBP complex, which can only be found in the goji berry. Every step of our manufacturing process is designed to preserve and protect these vital polysaccharides, and the results of our studies, combined with the great results that are experienced by our Customers around the world, are showing that we have designed our product very well indeed. And so, we very much consider our juices to be “live foods,” and we have many friends in the raw/live food community that agree with us.
Click here to view the GoChi ingredient list.
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